BMW Financial Services next month is kicking off BMW On Demand USA – a service the company already provides in European cities – that enables people to easily rent a BMW by the hour, day or week from dealerships. The first location, BMW of Manhattan, is considered a pilot, and will have about 100 328i sedans in the fleet. According to Ed Robinson, president of BMW Financial, the makeup of the fleet will change over time.
But the all-328i lineup to start reflects the newest product from BMW and the one the company wants to push right now. Other logical cities to follow will be Washington D.C., Los Angeles, Chicago, Boston and Miami. But the service could easily spread to smaller cities with smaller fleets.
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