Consumer Watchdog Files Lawsuit Against Hyundai for Misleading Consumers with 40mpg Elantra Ads

Hyundai is being sued in a Sacramento Superior Court for misleading consumers about the gas mileage of its 2011 and 2012 Elantra compact model. This is the next chapter of a story that began in December of 2011 when the non-profit organization Consumer Watchdog slammed Hyundai for misleading consumers in ads for the new Elantra. The lawsuit, which has been filed by Consumer Watchdog and the Washington, DC, law firm, Cuneo Gilbert & LaDuca, LLP, alleges that Hyundai touted “The 40 Mile Per Gallon Elantra” in high-impact television, Internet, and print advertisements, without disclosing that it was referring to highway and not combined fuel economy numbers.

According to EPA estimates, the 2012/2012 Hyundai Elantra sedan returns 29mpg (8.1lt/100km) in the city, 40mpg (5.9lt/100km) on the highway and 33mpg (7.1lt/100km) combined. “The omitted disclosures would have informed consumers that the car does not attain 40 MPG under most driving conditions,” said Consumers Watchdog in a prepared statement.

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