While Facebook’s paid ads may not be up to par or effective as those from Google, automakers benefit in many other ways from the world’s most popular social network. On Monday, Toyota U.S.A. reached the one million fan mark on its dedicated Facebook page and to celebrate, the company is highlighting loyal fans in various ways.
Aside from Toyota executives stating their appreciation for the milestone, fans will ‘own’ the page for the day and will be able to post and share anything that interests them with the new audience of one million. “Our fans helped us make Toyota’s Facebook page what it is today,” commented Dave Nordstrom, Toyota USA vice president digital marketing.
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