Japanese luxury car brand Infiniti is gearing up for its official Australian launch in August with three dealerships positioned in Melbourne, Sydney and Brisbane. Infiniti will launch with two models: the Infiniti FX SUV and Infiniti M sedan range with the G coupe and convertible set to land in dealerships around November. The next phase will see the brand open dealerships in Perth and Adelaide before the end of 2013.
In charge of Infiniti Australia is Kevin Snell, who is adamant that the launch process is all about attention to detail and building a brand around the ownership experience. Speaking to CarAdvice in Queenstown (New Zealand) about the brand’s Australian launch, Snell said “this isn’t a go hard and fast and do as much as we can, as quick as we can, approach… (we want to) focus on three dealers, three sites, nail down on the experience and support those guys”.
Important: It is just a short
review of the news, for the full content (Video, Photos, Full Text)
please visit the site of origin.
The news from Caradvice -