Audi of America has announced that Scott Keogh will take over as the company’s President effective immediately. Keogh has spent the last six years serving as Chief Marketing Officer at Audi of America, so he’s certainly familiar with the ins and outs of the brand and its positioning in the U.S. Keogh takes over the position left by former Audi U.S.
President Johan De Nysschen, who vacated his post to take the title of Senior Vice President of Nissan Motor Company in charge of the Infiniti division. Considering that Audi has posted 17 consecutive months of record sales, Keogh will be under some pressure to continue the brand’s U.S. marketplace success.
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