Reuters reports Ford may be considering launching vehicle brands just for the Chinese market in an attempt to capitalize on continued sales growth in the region. Last year, buyers brought home 18.5 million cars and trucks in China, and Ford aims to carve out a larger share of that figure for itself. The American automaker already produces Fiesta, Mondeo and Focus models in China through a partnership with Chongqing Changan Automobile Company and Mazda, and Jiangling Motors Corp produces Transit van in the country.
Currently, analysts expect China to see auto sales grow by five percent this year, but Ford says its vehicles will outrun that estimate. Last year, Ford sold around 519,390 passenger cars in China. That figure marks a seven percent increase over 2010, and Ford expects a similar jump for 2012.
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