If you’re tired of the usual shiny paint job that appears on 99-percent of the cars on the road, a matte finish could be just what the proverbial doctor ordered. But while matte black is the common choice among the anti-gloss set, to our eyes, it can often look like someone simply forgot to apply the primer. That’s why many of us around the virtual Autoblog watercooler like matte color wraps – such as those displayed by Alfa Romeo with the red 4C Concept and Ferrari with the green 599 HY-KERS prototype.
Once the strict purview of aftermarket mod-jobs, matte finishes are growing more maintstream as select manufacturers have begun offering them direct from the factory. Notable examples include Mercedes-Benz (which we checked out in Detroit this year), Hyundai (which is launching the Veloster Turbo in matte gray) and Maserati (which launched the GranTurismo S Limited Edition in flat blue). But few have embraced the anti-glare approach like BMW has with its recent succession of special edition M3s.
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