The L.L.Bean Bootmobile is perhaps the diametric opposite of the Oscar Mayer Weinermobile, promoting outdoor activity instead of consumption of sodium and saturated-fat-laden sausages. The well-known maker of high quality outdoor goods is celebrating its 100th anniversary, and the Bootmobile has been created as a way to celebrate the product that helped start it all. After being unveiled to L.L.
Bean employees at the Brunswick, Maine facility where the boots are made, the wheeled boot tribute is headed to Times Square to kick off a nationwide anniversary tour. The tour is intended to inspire people to frolic outdoors and L.L.Bean Outdoor Discovery School guides will be traveling with the Bootmobile to help people learn how to do so. Most important to auto enthusiasts might be what’s underneath it all.
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