At the Washington Auto Show today, Chevrolet introduced a sticker. Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles – starting with the 2013 Sonic – is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying.
GM North America President Mark Reuss said at the show that, “Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so.” This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes “more information on the audit process and environmental features for each vehicle with an Ecologic label.” What’s on the labels? Information about the car from its time “before,” “on” and “after” the road.
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