Despite major improvements, public perception still lingers that most American luxury sedans don’t quite approach the level of refinement and equipment offered by their imported competitors. And so it follows that Chrysler models fall shy of Lincoln and Cadillac, especially because their pricing is less dear. But the latest announcement from Auburn Hills aims to close that perception – and pricing – gap ever so gently.
Whereas in the past, the Pentastar automaker may have tried to sell the buying public on terms like “Corinthian leather” to sell their luxury automobiles, today, all it has to do is call up its friends (read: corporate overlords) in Italy to get some top-quality Potrona Frau leather (usually found in Maserati and top-of-the-line Alfa Romeo models) and hand-sanded wood trim sent over. The new-for-2012 Chrysler 300 Luxury Series is visually distinguished as well by “platinum-chrome” trim on the grille, door mirrors and handles, plus 20-inch polished wheels and all the bells and whistles Chrysler can muster. Starting at $40,125, it’s also a good bit less expensive than other luxury cars its size cars with similar trappings.
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