Going Mainstream With The Beauty Of All-Wheel-Drive Subaru found itself in an interesting position when the North American auto market imploded back in 2009. While most manufacturers were busily darting about trying to stop their sales from bleeding out, the quirky Japanese automaker actually posted gains in both market share and earnings during the recession. It was a dark time for most dealers.
Salesmen began eying the fairest compacts on their lot for sacrifice in an attempt to appease the sales gods that had abandoned them, and showrooms began devolving into tribal law in earnest. Meanwhile, we’re guessing many Subaru dealers watched through gold-rimmed monocles from across the street with a mixture of curiosity and amusement. But what happens when the national financial ship rights itself and social order is restored once again?
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