A new study published online in the Journal of Psychology & Marketing tells us what most gearheads already know: If you perceive your car as extension of self, you’re more likely to drive aggressively. Unsurprising to us, yes, but also to Ayalla Ruvio, lead author of “Aggressive Driving: A Consumption Experience.” In a statement released by Temple University, she admits that her study “explains much of the phenomenon we knew existed.” An assistant professor of marketing at Temple’s Fox School of Business, Ruvio conducted her research – which consisted of surveying fewer than 300 people – in Israel. Ruvio’s astute command of the obvious extends to determining that “young people who are in the early stages of forming their self-identity might feel the need to show off their car and driving skills more than others” and “a sense of being under time and pressure leads to more aggressive driving.” Click through the jump to read the full release, wherein Ruvio also name-checks Shania Twain and Thelma and Louise.
Show full PR text Study: Associating your car with your identity leads to aggressive driving A new study by a Temple University Fox School of Business professor finds those who view their car as an extension of themselves have stronger aggressive driving tendencies. The study, “Aggressive Driving: A Consumption Experience,” is thought to be the first to comprehensively examine how personality, attitude and values contribute to aggressive driving behaviors. Driving is one of the most common consumptive behaviors, and aggressive driving causes a third of all accidents that involve personal injuries and two thirds of all fatal accidents in the United States.
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